We did a fun post on the BackType blog today analyzing a meme that took off on Twitter this week. A person with about 500 followers started the meme that eventually reached more than 27 million people. Check out our analysis here, and you can check out TechCrunch coverage of our analysis here.
Doing the analysis was relatively simple. We extracted an 80 MB dataset of the tweets involved in the meme from our 25 TB social dataset. We downloaded that data to a local computer and ran queries on the data from a Clojure REPL using Cascalog. Doing the data analysis only took us a couple hours.